5 November 2026  ·  Marina Bay Sands, Singapore
CCAS Regional CX Symposium 2026

AI Powered.Human-Led.

People  |  Process  |  Technology  |  Governance  |  Quality

DateThursday, 5 November 2026
Time09:00 – 17:00
VenueMarina Bay Sands, Singapore
Hall / Room To be confirmed TBC
About the Symposium

The debate is done. The real work starts now.

For twenty years, we talked about the future of CX. Now we are standing in it. And the truth is, not everyone likes what they see.

AI was meant to be the great promise. Faster, smarter, more efficient. For some organisations, it delivered. For others, the promise collapsed the moment it met real customers, real processes, and real constraints.

The debate is no longer about whether to adopt AI. That question is done.

The real work now is to confront what AI has revealed about our people, our systems, and our readiness. AI Powered. Human-Led. It is a powerful claim. The five pillars are where we find out if it is true.

500+
CX and contact centre professionals expected
5
Strategic pillars driving the day's agenda
1
Full day — 09:00 to 17:00
The Five Pillars

Each pillar opens with the question the industry is not answering fast enough

Five strategic threads running through the day's keynotes, panels and breakout sessions.

Pillar 01

People

The Human Advantage
Invest in your people — or be displaced by those who did?

AI has changed what CX teams do day to day. But it has not changed what customers fundamentally need from them.

How have roles actually changed since AI came into the operation?
Are we investing more or less in our people than three years ago?
What does good agent development look like when the work keeps changing?
Pillar 02

Process

Designed to Deliver
Are we still running yesterday's operations with tomorrow's tools?

Three years in, many organisations are revisiting the process decisions they made when AI was still new.

Which processes did we redesign for AI that we have had to revisit?
Where has automation genuinely improved the customer experience?
What does a well-run CX operation look like today versus three years ago?
Pillar 03

Technology

Technology That Serves
Did we buy the promise, or the product?

Not every technology investment has delivered what was promised. Some tools have been quietly shelved.

Are the tools we invested in delivering what was promised?
What have we quietly shelved — and why?
How do we make better technology decisions going forward?
Pillar 04

Governance

The Responsible Standard
When AI gets it wrong, who actually owns it?

As AI becomes embedded in more CX decisions, the question of accountability becomes harder to avoid.

Who owns accountability for CX outcomes when AI is involved?
Are our current frameworks keeping up with how fast things are moving?
What happens when something goes wrong and accountability is unclear?
Pillar 05

Quality

What Excellence Looks Like
Is this just the new baseline?

How do you measure quality when AI is handling more of the interaction?

How do we measure quality when AI handles more of the interaction?
Are our current metrics still telling us the right things?
What does genuinely excellent service look like today?
Programme

Thursday, 5 November 2026

★ Programme is indicative. Full schedule confirmed closer to the event.

08:30
Arrival
Registration & Welcome Coffee
Arrival
09:00
Opening
Welcome Address & Opening Remarks
Andrew Leo, Executive Director, CCAS
Opening
09:20
Keynote Address
Keynote Speaker TBC
Organisation TBC
Keynote
10:10
Keynote Address
Keynote Speaker TBC
Organisation TBC
Keynote
11:00
Break
Refreshments & Exhibition
Break
12:30
Lunch
Lunch & Networking
Lunch
14:00
Afternoon Keynote
Keynote Speaker TBC
Organisation TBC
Keynote
14:50
Breakout Sessions
Pillar Tracks — choose your session
Parallel sessions across the five pillars
Breakout
16:00
Break
Refreshments & Exhibition
Break
16:30
Closing
Closing Remarks & Key Takeaways
CCAS Leadership
Close
17:00
Post-Event
Networking Reception
Social
Featured Panel Debate

The Human-Led Promise:
What Have We Learnt So Far?

Most organisations committed to an AI-powered, human-led approach when they started this journey.

Some have quietly reduced headcount, scaled back human touchpoints, or automated interactions they said they would not.

A few have openly backtracked on early deployments because the customer experience suffered.

The ones getting it right are not necessarily the ones who moved fastest.

So what does human-led actually look like in practice — and who in the organisation is accountable for keeping it that way?

Moderated panel · 11:30 – 12:30  ·  Panellists to be announced
Speakers

Voices shaping the conversation

Speaker lineup confirmed progressively — check back for updates.

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More speakers announced progressively — contact us to express interest in speaking.

Registration

Secure your place at Symposium 2026

Join CX and contact centre leaders from across Singapore and the region for a day that will challenge assumptions and set the direction for what comes next.

CCAS Members
Early-bird rate TBC
Non-Members
Standard rate TBC
Starting From (SGD)
excluding GST
Register Now

Group discounts available
secretariat@ccas.org.sg

Partners & Sponsors

Supporting Symposium 2026

Made possible through the generous support of our sponsors and industry partners.

Platinum Sponsor
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Gold Sponsors
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Supporting Partners
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Interested in sponsoring Symposium 2026? We'd love to hear from you.

Venue

Marina Bay Sands, Singapore

One of Asia's most iconic event destinations, at the heart of Singapore's waterfront district.

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Venue
Marina Bay Sands
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Hall / Room
To be confirmed TBC
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Address
10 Bayfront Avenue, Singapore 018956
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Nearest MRT
Bayfront Station (CE1/DT16) — direct underpass connection
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Parking
On-site parking available at Marina Bay Sands
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Doors Open
08:30 — Registration & Welcome Coffee
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